“T3 Expo put together a fantastic booth for us at SXSW this year. We had so many people at the show snapping pictures of the booth and numerous compliments throughout the show." Amelia Grana, manager, product development at American Chemical Society.
ACS, Creating Shareable Moments of ACS
The American Chemical Society (ACS) was founded 140-years ago at New York University. It is headquartered in Washington, DC and has 158,000 members at all degree levels and in all fields of chemistry, chemical engineering and related fields.
The organization wanted to create a tradeshow space that was both educational and interactive in order to attract the chemists of tomorrow. The focus for ACS was on highlighting how chemistry is used in various fields including recreational, athletics, and food services. The Society turned to T3 Expo to help them create a booth that was both a place for students to share stories and ideas as well as learn the various paths that a career in chemistry can take them. The key was a design with a purpose.
ACS was exhibiting at the South by Southwest event, or as it is better known as SXSW, which takes place every March in Austin, TX. SXSW was created in 1987 to showcase creativities and to help bring together all kinds of industries and thought leaders. It has proven time and time again that the most unexpected discoveries happen when diverse topics and people come together.
The organization asked T3 Expo to help transform its booth at the SXSW show to demonstrate how it has been improving people’s lives through the power of chemistry and scientific inquiries in the field.
The goal for T3 Expo and the ACS was not only educational, but also to make chemistry cool again with a creative design and an innovate exhibit.
“At the core, SXSW is for creative people and for sharing once-in-a-lifetime experiences,” said Chris Young, chief creative officer, T3 Expo. “ACS allowed us to combine the creative nature of the show with what they do, ultimately making chemistry together—and making chemistry cool.”
Creating sharable moments is what T3 Expo is all about. In today’s digital/social world, creating an event experience that people can come and see, touch, test and discuss the latest trends and technologies is what make experiences exceptional.
“T3 Expo put together a fantastic booth for us at SXSW this year. We had so many people at the show snapping pictures of the booth and numerous compliments throughout the show. It was a huge success for us” said Amelia Grana, manager, product development at American Chemical Society. “T3 Expo should consider it a huge success as well.”
ACS will use the hexagon structure at other events this year. “We are confident that our booth will have the same ‘wow-factor’ and impact that we experienced at SXSW,” added Grana”