T3 Expo takes 1st at IAEE 2019 Art of the Show Competition

T3 Expo is excited to announce that it has won first place for its submission in the under 75,000 square foot category of Signage/Décor for its work in collaboration with Production Club and Opus on the Amazon re:MARS conference, which took place in June 2019 at the Aria Resort & Casino in Las Vegas.

re:MARS 2019 was inspired by the MARS conference, a yearly, invitation-only event hosted by Amazon Founder and CEO Jeff Bezos. re:MARS brings together innovative minds in Machine learning, Automation, Robotics, and Space (MARS) to share new ideas across these rapidly advancing domains.

This year, Amazon launched the re:Mars conference – which is a public version of Bezos's exclusive MARS conference. While MARS is intended to stimulate optimism and creative thinking, re:MARS has some more down-to-Earth goals: teaching its attendees how to apply AI and machine learning to their own businesses.

T3 Expo made sure the goal of the event was to represent the branding that had already been created for the private event and apply that to the public forum.

“We are very excited to take home the top spot in this category and to be recognized this year by IAEE,” said Chris Young, chief creative officer, T3 Expo.

IAEE announced the results of its annual Art of the Show Competition this month at its Expo! Expo! show, IAEE’s Annual Meeting & Exhibition held at Mandalay Bay Resort and Casino in Las Vegas, NV.

T3 Expo and was selected for its creative use of several essential marketing elements needed to promote the exhibition and event.

“The Art of the Show Competition recognizes the outstanding niche marketing work that comes into play when promoting exhibitions and events,” said IAEE President and CEO David DuBois, CMP, CAE, FASAE, CTA. “So much goes on behind the scenes to create a great show experience for attendees and these marketing activities are at the heart of that process. IAEE congratulates this year’s winners and looks forward to celebrating their achievement at Expo! Expo!”

The Art of the Show competition recognizes excellence in promotional materials for the exhibitions and events industry in 14 categories of competition, spanning three show sizes. The entries are judged by an independent panel of judges who specialize in marketing, communications and graphic design. Each entry received is scored on a points system based on the criteria for the category in which it entered. The judges’ scores are averaged, and the highest score wins for each category/show size.