Curated experiences focused on socially shareable content are what Millennials crave from brands and events. While great event experiences differ from person to person and often from generation to generation, for the Millennial generation, also known as Gen Y, events are a chance to be on the scene and capturing the moment.
Even though we know them as digital natives and being social media online experts, this generation surprisingly craves face-to-face interaction -- which makes the future of tradeshows seem secure. They want to come and see, touch, test and discuss the latest trends and technologies. It is often the little details that these consumers recall even more than the tradeshow itself that makes the experience an exceptional one.
“Pics or it didn’t happen,” is the mantra of this Instagram social media era. In 60 seconds there are 38,194 posts to Instagram, and to show the move from static experiences to shareable moments, 527,750 Snapchats shared.
Research conducted by the Center for Exhibition Industry Research (CEIR) in 2015 has shed an interesting light on why Millennials are fast becoming the most profitable demographic at face-to-face marketing events.
According to the research 98% of Millennial trade show attendees were able to say that they had multiple high-value takeaways from event experiences. This means that if your organization targets younger attendees or creates experiences for this group then your event is likely to have a strong impact.
Millennials also have incredible buying power! The research shows that 86% of them attending industry events can make purchases on behalf of their respective organizations. Now that is impressive.
At T3 Expo, we define, develop and deliver what is needed for event managers to better manage what exhibitors – and Millennials-- want and attendees dream. T3 Expo has scores of Eventgineers, who apply their collective experience each and every day. Our Eventgineers can rebrand entire events overnight or apply their decades of experience to save clients planning and production headaches. T3 Expo continues to work with clients to create an event spaces that foster important ideas and Shareable Moments™.
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