Get out there and capture Pikachu


Have you taken a drive through your neighborhood park lately? Odds are you’ve probably seen a few people standing around looking at their phones. It’s only been a couple of weeks since Pokémon Go was launched, but it has quickly become the summer craze, and has greatly impacted how people are interacting with public spaces.

The game forces people to get outside, explore various parks and hot spots around town and to interact with strangers. SurveyMonkey pegs Pokemon Go's user base at 21 million daily users. That is a lot of people outside in a lot of places!

We have written a great deal about the importance of face-to-face meetings in business, about getting out of the office, off of your computer, away from SKYPE and about interacting with one another.

In our industry, tradeshows allow us to take advantage of this concept every day. In fact, the tradeshow and events industry is on a roll as reports from the Center for Exhibit Industry Research (CEIR) indicate a bright year for 2016. The industry has already experienced 22 consecutive quarters of growth dating back to 2009.

That statistic combined with research conducted by the Center for Exhibition Industry Research (CEIR) in 2015 also shows that millennials are fast becoming the most profitable demographic at face-to-face marketing events—simply because the need for face-to-face interaction is at an all time high.

While great event experiences differ from person to person, they provide a chance to be on the scene and capturing a moment. I am sure the same holds true for various Pokemon quests.

So whether you are capturing a Pikachu, Dragonite, Snorlax, Lapras or Arcanine or simply attending an event, getting outside, talking, interacting and have discussions is important. Make it happen.

Get out there.