Customer Service Model Part 2: Design

In the T3 Expo Customer Service Model, design is probably the part that everyone gets the most excited about and generates a great deal of focus during the process. As mentioned in our blog about the first phase, discovery, the design phase is where we start experimenting with different flavors and textures in the kitchen, and

add some spice to really make our creation pop. This is where our beef stew gets tasty, and all the ingredients start to simmer and come together.

Many clients would equate design to the way something looks or functions. At T3, we believe it is the creative part of the process that makes everything come alive. It is truly the physical manifestation of a brand.

Design should start with an agreed upon budget that was defined in the discovery portion of the model since the budget will allow us to create using certain materials, walls or tools.

As we use notes from the discovery stage to define our design, the financial baseline we established certainly comes into play. We begin to brainstorm how to accomplish some of the objectives we outlined and what we can deliver in order for the physical manifestation of a client’s brand to take shape within the allocated and agreed upon budget parameters.

The T3 design team uses decades of our combined experiences to bring ideas to life through 3D renderings and space plans. Our main goal is to present something that fits within a budget and also accomplishes the visual and functional objectives of the space. The design process involves collaboration and revisions and we always want to ensure that both sides feel comfortable to move forward.

During this process, we carefully collaborate with our sales and design teams and strive to create concepts that address the customer’s goals through visual and interactive storytelling. This is where those shareable moments that T3 Expo always discusses becomes a reality and clients can feel great about designing moments to create attention across social media.

Based on the output of our discovery and working closely with the client, we send 3D renderings and the associated financial quotes to the client team for review.

After the client has a chance to review with their team, we hold a meeting to discuss the designs and estimated pricing for the areas in order to refine the scope and talk about any changes requested.

If needed, a revised design and/or quote is sent back for review and approval. We want to make sure that we can execute vision and that everyone is on the same page before we shift into the next (and last) phase of the Customer Service Model.

There are two final steps in the design process- creating Briefs and Scrums. Creating a brief is a key component of any project and allows us to together with our client to establish a communications plan to will propel us forward toward the event date.

Scrums are the refinement of the project with our internal stakeholders, usually scheduled immediately following a communication brief. The main objectives of scrums are to discuss the feedback, identify short and long-term project priorities, and brainstorm opportunities for improvement

One of the common outputs of scrums is changes to the project plan. Changes are communicated back to stakeholders with a short follow-up communication brief.

Communication is key to great design and delivering a client’s vision for their event within a budget to ultimately create a unique, memorable, shareable and branded experience. This process requires the hard work and attention of all the cooks in the kitchen and an end product of which everyone can be proud.

As this process winds down, we begin phase three: Execution.


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