Clowns, Coffins, and Community

Today, there are associations, conventions and events for everything — and the industry continues to explode and shows no sign of slowing down. There are conventions from books to beer; there is Fitcon and Cookiecon, Paranoiacon and ComicCon.

There are even shows for the dead! (Well, they are more to comfort the living.) The National Funeral Directors Association (NFDA) serves 19,700 individual members who represent more than 10,000 funeral homes in the US and 49 countries around the world. They have been tracking trends and working with funeral directors and consumers for more than 130 years.

There is also the Casket & Funeral Supply Association of America, (CFSA) founded in 1913 – the Association represents the interests of member suppliers to licensed funeral homes and licensed funeral directors.

And, there is the World Clown Association. Trying to manage the clown perception problem isn’t a new one for WCA. The Association, which represents about 2,000 clowns around the globe, has been going through some interesting times lately and it is more critical than ever that the clowns get together to discuss how to get their funny brand back!

As the President of the WCA has stated, “Welcome to the wonderful world of clowning. We love to bring happiness, joy and fun to children of all ages.”

T3 Expo has seen an explosion of tradeshows driven by different Associations such as the NFDA, the CFSA or the WCA — with 2015 being the biggest year of the tradeshow since 2007.

Another trend that T3 Expo is experiencing these days is that no matter if you are a funny guy or a funeral director, the common theme of every show is that you are ‘dying’ to get in, ‘dying’ to be there and ‘dying’ for face-to-face interaction. Shows often now emphasize the importance of meeting new contacts in addition to learning new information. In the early days of associations, trade shows were one of the only places you could find up-to-date industry information. With the invention of the Internet, however, this is no longer the case – and clowning around can be just as critical as information gathering. The gathering of individuals focused on a common commerce goal and the impact on sales generated through shareable moments, are core drivers in attending events.

T3 Expo understands how important connections and sharable moments are to suppliers, partners, customers, zombies, clowns, monsters, vampires or any other association that it supports. The company delivers a customized approach to each and every show allowing each unique personality to come alive. (Literally….)