I am extremely appreciative for all the collaboration, teamwork, long hours, creativity, problem solving, negotiating, patience and willingness to take on this program
Michele Schneider, Vice President Strategic Events of Salesforce
Seventeen years ago, Salesforce was launched with a vision to create a new kind of company. They pioneered a new technology model with a cloud platform and a new pay-as you go model focused on customer success. Today, Salesforce continues to innovate and create new ways to interact with customers.
For the first time the Salesforce World Tour exhibited at CeBIT, the largest and most represented international computer expo in the world. Being that it was Salesforce’s first time there, everything had to be executed perfectly. The added pressure and challenge was that everything had to be set up in just two days. For perspective, most installations of this size and scope take two weeks.
Recognizing that 81 percent of brands do events to increase sales, Opus, a brand events and marketing agency, helped create the concept for the Salesforce World Tour and T3 Expo joined the team to bring to life the innovative and shareable experience that the Tour is known for today.
T3 Expo served as the general contractor for the Salesforce World Tour, which focused on reducing the complexity and costs, so Salesforce could focus on its customers’ experience. T3 Expo Eventgineers’ innovative service, experience and technologies enabled event experiences that were previously cost-prohibitive or impossible to do for its clients such as Salesforce.
Opus Agency and T3 Expo demonstrated innovation in action working around the clock with their highly coordinated production teams to transform Hall 23 at CeBIT. As the exclusive sponsor of Hall 23, Opus project managers and T3 Eventgineers set the stage for Salesforce to showcase its industry-leading cloud, social, mobile, data-science and IoT technologies. This created a unique environment for customers from various industries to discuss their routes into the digital future, in over 125 specialized breakout sessions for every role and industry.
“This was an incredible effort getting the Expo and all the surrounding areas set-up for the show in time for each opening and to look great,” said Michele Schneider, vice president, strategic events at Salesforce. “I am extremely appreciative for all the collaboration, teamwork, long hours, creativity, problem solving, negotiating, patience and willingness to take on this program.”