Hotdogs and Sustainability
A recent article in Fast Company about how WalMart is making significant strides in going green (who knew?!), got me to thinking about how we must all participate in this global business trend if we truly intend to make a difference. Like any industry, the tradeshow and event business is working hard to create green solutions. Especially when considering the paper products needed for padding and shipping packages and furniture, and the energy, exhaust and pollution expended during the shipping and warehousing process.
When we exhibited at Expo! Expo! back in December, one of the biggest ways we were able cut down on environmental harm was making the smart and simple decision of choosing a local supplier. For our exhibit, we worked with Foundation Fabricators and Brumark out of Georgia. Because they were in close proximity to show site, we all together avoided the packaging debris associated with long distance shipping. We also avoided using energy (and money) in warehousing, since we didn’t need to store anything. Because we wanted to create an impactful, elegant look inside our booth, we designed our exhibit using the following green options:
- Structural Panels: made from 100% recycled post-consumer paper waste
- Carpet Tiles: 100% recycled flooring materials
- T3 Centerpiece: made with environmentally friendly products including green adhesives and corrugated materials
- Digital Signage: By conveying their message though video, T3 negated the cost and environmental waste associated with the usual printed marketing materials
We realized , as we planned and set up our exhibit during the show, that choosing green options aren’t always expensive. Sometimes it takes a little more creativity – but like WalMart uses the grease from their hotdog machines to power their trucks, it IS possible!
